KEYWORD RESEARCH Keyword research is the process of finding and analyzing search terms that people enter into search engines (like Google, Bing, or YouTube) with the goal of using that data for purposes like: SEO (Search Engine Optimization) : Improving website content so it ranks higher in search results. Content Marketing : Creating content based on what people are actively searching for. PPC (Pay Per Click) Advertising : Targeting keywords that are cost-effective and have strong conversion potential. Market Research : Understanding what your target audience is interested in. Basic Steps for Keyword Research: Understand Your Niche : Know your audience and what problems they need solved. Brainstorm Seed Keywords : Start with basic words and phrases related to your p...